Netpardon,Latent Semantic Indexing Changes Search Engine Optimization
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Edited by: Greg Crowley MO, Marc Brandon, San Diego, Matt Tortoso, Rick Lee Cycling Coach for: agranfayop
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Word Count Netpardon: Greg Crowley MO, 507
Date: Mon, 21 Nov 2011 Time: 9:33 PM
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Sponsors: Spy Software, Stem Cell Skin Care Bruce Allen Scheller,Israel Grossman, Rick Lee Cycling Coach. Netpardon. Scott T Hornung Wilmington Family Dental. Greg Crowley MO.
Regardless if you are small businesses servicing a limited regional area with your business or an international corporation with satellites offices/stores on every continent, for those who have an internet site you have to keep your SEO practices. Even though you possess the benefit of a recognizable brand built up through the years, when an online user types a keyword into Google, google won't care in case your clients are worth five dollars or five billion. Should you site is not properly optimized for your keyword, it won't rank high in results.
Let us take for instance a recent SEO situation with fast-food monarch Burger King. Their latest television campaign involves a blind taste test using people who allegedly haven't eaten a hamburger within their lives, and all sorts of the broadcast opinions indicate the Whopper. Burger King attaches a website to each commercial, for WhopperVirgins.com. Sounds reasonable, but viewers with short memories might not remember the URL, and search Google or Yahoo for "Whopper Virgin." What pops up? Not Mcdonalds.
According to articles in Advertising Age, it's Burger King's apparent insufficient SEO tactics that may have foiled their "Whopper Virgins" campaign. Searches on "whopper virgin" may lead to a parked domain called whoppervirgin.com, showing ads for Virgin Mobile and other unrelated sites. At this writing, however, a search on this keyword leads to numerous articles posted on the web mentioning Burger King's SEO error. Ultimately, the media attention may alleviate some of the initial damage done, but the truth remains that had Mcdonalds employed the proper seo tactics on their micro-advertising site they would have garnered the traffic immediately without enduring any national embarrassment.
What did Mcdonalds do wrong? Some might point to they ought to have tried to secure the whoppervirgin.com URL and redirect it to their site. The cost to acquire it may happen to be minimal when compared with more prevalent URL names. While Meta data are not the primary deciding factor in search rank, one look at the site's description tag reveals that the phrase "Whopper virgin" is not found, so a spider crawl wouldn't detect it.
An intial visit to the website shows a website landing page with one large graphic along with a prompt to download the right Adobe plug-in. There isn't any text explaining the objective of the site. Without having the best plug-in for the site, you have to go elsewhere to find it, but by now you may have lost interest and also have gone somewhere else to satisfy your Web appetite.
This is important to remember, especially if your company is much smaller than one of the junk food industry's giants. If your company like Burger King cannot be properly present in search due to insufficient SEO, what chance does a local business have? Use the tools available online to help you in building your website for high search rankings, optimizes for all related keywords, and you simply may pass the test. Featured Sponsors Netpardon.com online reputation management
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Rick Lee Cycling Coach. Scott T Hornung Wilmington Family Dental. Bruce Allen Scheller,Israel Grossman. Netpardon. Greg Crowley MO. Edited for:
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