Netpardon,SEO And Why It's Important For Your Practice
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Edited by: Greg Crowley MO, Marc Brandon, San Diego, Matt Tortoso, Rick Lee Cycling Coach for: agranfayop
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Word Count Netpardon: Greg Crowley MO, 514
Date: Mon, 21 Nov 2011 Time: 9:33 PM
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Sponsors: Spy Software, Stem Cell Skin Care Bruce Allen Scheller,Israel Grossman, Rick Lee Cycling Coach. Netpardon. Scott T Hornung Wilmington Family Dental. Greg Crowley MO.
Whether you are a small company servicing a restricted regional area together with your business or perhaps an international corporation with satellites offices/stores on every continent, if you have a website you need to maintain your SEO practices. Even if you possess the benefit of a recognizable brand name built up through the years, when an online user types a keyword into Google, the search engine isn't going to care if your clients are worth five dollars or five billion. Should you website is improperly optimized for that keyword, it won't rank high in results.
Let's take for instance a recent SEO situation with fast-food monarch Burger King. Their latest television campaign involves a blind taste test using people who allegedly have never eaten a hamburger in their lives, and all sorts of the broadcast opinions indicate the Whopper. Burger King attaches a web site to each commercial, for WhopperVirgins.com. Sounds reasonable, but viewers with short memories might not remember the URL, and check Google or Yahoo for "Whopper Virgin." What pops up? Not Burger King.
According to an article in Advertising Age, it is Burger King's apparent insufficient SEO tactics that may have foiled their "Whopper Virgins" campaign. Searches on "whopper virgin" may lead to a parked domain called whoppervirgin.com, showing ads for Virgin Mobile along with other unrelated sites. At this writing, however, searching about this keyword results in numerous articles posted on the web pointing out Burger King's SEO error. In the end, the media attention may alleviate a few of the initial damage done, however the truth remains that had Mcdonalds employed the proper seo tactics on their micro-advertising site they'd have garnered the traffic immediately without enduring any national embarrassment.
What did Mcdonalds do wrong? Some may suggest they ought to have tried to secure the whoppervirgin.com URL and redirect it to their site. The cost to acquire it may have been minimal compared to more common URL names. While Meta data are not the primary deciding factor in search rank, one look at the site's description tag reveals that the phrase "Whopper virgin" is not found, so a spider crawl wouldn't detect it.
An intial visit to the website shows a website landing page with one large graphic along with a prompt to download the right Adobe plug-in. There isn't any text explaining the purpose of the site. Without having the best plug-in for the site, you have to go elsewhere to find it, but by now you may have lost interest and also have gone somewhere else to satisfy your Web appetite.
This is important to remember, especially if your company is much smaller than one of the junk food industry's giants. If your company like Burger King cannot be properly present in search due to insufficient SEO, what chance does a local business have? Use the tools available online to help you in building your website for high search rankings, optimizes for all related keywords, and you simply may pass the test. Featured Sponsors Netpardon.com online reputation management
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Rick Lee Cycling Coach. Scott T Hornung Wilmington Family Dental. Bruce Allen Scheller,Israel Grossman. Netpardon. Greg Crowley MO. Edited for:
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