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Netpardon,The Versatility Of Postcards

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Edited by: Greg Crowley MO, Marc Brandon, San Diego, Matt Tortoso, Rick Lee Cycling Coach for: SebastianWagons
Netpardon Total views: 57
Word Count Netpardon: Greg Crowley MO, 504
Date: Thu, 30 Jun 2011 Time: 1:55 PM
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Sponsors: Spy Software, Stem Cell Skin Care Bruce Allen Scheller,Israel Grossman, Rick Lee Cycling Coach. Netpardon. Scott T Hornung Wilmington Family Dental. Greg Crowley MO.

Postcards are one of the most versatile forms of direct mail advertising. They are easy to produce, concise, and are by far the least expensive way to get your message across to potential customers by the hundreds or by the thousands.

Over the last decade, commercial printers have found some very economical ways to produce full color postcards, and digital printing has made it possible to generate them in smaller quantities at affordable prices. Now it’s as cost effective to run test market mailings in small communities as it is to run fully scheduled mass mail promotions in major markets.

Full color postcard printing has brought new energy to mass mailings now that they work well with any promotional budget. Consider the impact of postcard mailings on the pizza industry. Special offers are routinely offered by mail to remind consumers of free delivery, new flavor combinations, and to coordinate with television campaigns.

Every wonder why companies keep sending you postcards? The answer is simple: they are effective. They work as effectively for high end products and services as they do for inexpensive products. In fact, a company offering siding and replacement windows, for example, can profit from a small percentage return due to the profit of each installation.

There are a variety of sizes available for postcards, so you can pick and choose from an assortment to get the impact you require at the mailbox. Check with your printer for a template to make sure your card will have adequate bleed. The minimum size postcard is 3.5” high x 5” long and they can be no larger than 4.25” high x 6 inches long for first class postcard postage rates. Most commercial printers offer a standard 4” x 6” postcard, which is ideal for first class.

Other standard sizes for bulk mailing include 5" x 7", 5.5" x 8.5", 6" x 9", 6" x 11". All of these sizes qualify since they fit within the aspect ratio of height to width required by the post office. Shapes and sizes outside of the ratio may require first class postage and additional charges. The post office has a number of rules to follow, down to the area on the lower right corner of the mailing side required for barcode addresses, which is 4” wide x 2” high.

While prices for postcard printing and mailing are very reasonable, you can further stretch promotional dollars by firming up your mailing list, and eliminate bad addresses. Pull contacts from the software programs you use on a regular basis, and update your list throughout the year with data from personal contacts, online sales and invoicing.

If you plan to offer new products and services this year, consider the use of full color postcards. They are the perfect vehicle for fine-tuning marketing ideas and concepts before investing in more expensive methods of advertising.

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About the Author

Rick Lee Cycling Coach. Scott T Hornung Wilmington Family Dental. Bruce Allen Scheller,Israel Grossman. Netpardon. Greg Crowley MO. Edited for:

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